When normal can’t get any weirder, how do you innovate?

Why meme thinking within business is underused and underrated. By Amy Kean, brand and innovation director, &us.

Allow me to use the word meme so much it loses all meaning.

And intentionally so! Because memes aren’t just a complex series of strange jokes that Generation X don’t understand.

Meme thinking is a kaleidoscopic lens through which great change can be understood in business and culture. Meme thinking, I’m certain, is also the key to successful corporate innovation.